Opening Remarks In today’s rapidly changing corporate environment, staying ahead of the competition is essential. Market research has traditionally been a key approach for gaining a market edge, but the emergence of AI technology has transformed this field. Tools driven by AI are transforming how companies gather, process, and act upon data abou

Overview Social media marketing is evolving significantly in the last few years, shaped by shifts in technology, user behavior, and business needs. A major transformation in the advertising sphere is the emergence of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the attention of organizations and mar